• The LVI Branding Campaign, a cooperative of dentists with advanced function esthetics training, was initially run in house by LVI. They sought a company that could take over management of the Campaign, including branding, sales, and membership. b2d stepped in, putting emphasis on bringing in more group dollars for the production of high-end print, radio, and TV advertising—allowing members to get the best rates possible and increased brand recognition by pooling their money together to attract new patients.
  • b2d devised a comprehensive and strategic plan to keep current LVI Branding Campaign members informed while also marketing to new Campaign prospects. Current members were kept up-to-date on new and ongoing projects and were also given the opportunity to individually customize any Campaign advertisement or media for an additional fee. Prospects were drawn through media kits and savings offers.
  • A variety of materials were created for Campaign members, all of which were available for individual customization, including LVI Branding Campaign ads published in VOGUE magazine, the national Campaign TV commercial and 30-minute infomercial, Your Guide to Cosmetic Dentistry brochure, and the $20,000 LVI Smile® Makeover Contest. Everything was produced in-house by b2d.
  • Prospects were courted through a well-devised and comprehensive media kit, a four page brochure, and mock winning checks for the $20,000 LVI Smile® Makeover Contest.

LVI Branding

As a result of b2d’s services, the LVI Branding Campaign enjoyed greater local and national brand recognition, an increase in the number of new patients for members, demographically targeted advertising, an increase in long-term membership and member satisfaction, and greater prestige for the Las Vegas Institute (LVI).